Stemming from a road trip director AJ Rojas took that spanned over a dozen states, the music video for Portugal. The Man's "Modern Jesus" is purposely treated to alternate between hi-def and lo-fi, as is paralleling the fascination which can be found in middle America's often gritty underbelly. A cast of memorable characters appear to leave indelible marks upon one's brain in "Modern Jesus": a grandpa dancing in a farm-like setting; bloody youth wrestling one another atop barbed wire; overweight and wheelchair-bound individuals repping the same taser-owning crew; the list goes on. This fascinating sociological portrait seems to serve as a reminder real life is often more interesting than fiction -- and that embarking on a creative journey without a plan can often lead to brilliantly unraveling realities. In the featured interview, Portugal. The Man's bassist and back-up vocalist Zach Carothers speaks to his love for music videos, on working with friends, and on occasionally skirting record label rules to follow your own creative impulses.
"I have wanted to work with AG since our friend, Michael Ragen, introduced me to his work with Earl Sweatshirt a few years ago. He has an eye for the things that happen below surface, in bedrooms, in the streets and in our schools and captures it without prejudice. AG has a vision and it doesn't matter if you think the video could use more of John running because, in the end, he knows what he wants and always makes the right decision. A true artist." - John Gourley, Vocalist of Portugal. The Man
14 August, 2013