Captured Tracks has figured out that the formula to creating a successful label is to have no specific formula: just do what feels right, and do it for the artists, not for yourself. The Brooklyn-based record label works hard at getting new artists exposure rather than getting themselves exposure; they've built up a reputation as a great label on word of mouth, and label owner Mike Sniper uses his intuition when making big decisions.
Captured Tracks Record Label Feature
"We're a young company going about the music industry in what we think is the standard way, but it turns out we've been doing it pretty differently. There's no ethos or philosophy, per se. We're not looking for our label to be the topic of a release; we want the artist to be the focus. If exploiting whatever C/T is helps get a new artist's music out in the world, than that's great." - Mike Sniper, Founder of Captured Tracks