Multi-faceted director Ryan Staake of Pomp&Clout has created a music video this year that arguably blows his previous ones out of the water. Using dance as its centerpiece, Staake's video for Diplo's "Set It Off" focuses on the glam element in the art of striptease. Hyperreal, high-resolution camera footage blends with fantastical, over-the-top elements to create a vertically unraveling video that recalls space travel as much as it does a dingy club. In the conversational back-and-forth between Staake and his producers T.S. Pfeffer and Robert McHugh, readers will gain an understanding of the physical, technological, and artistic scale of this project, along with the process behind its shiny, mirrored infinitude. And before you jump in, keep "cocaine-Vegas" and "infinite stripper pole" in mind as buzz words, for they are perhaps the most accurate descriptions possible.
"I've always been into creating videos which appear seamless, with little to no sense of edits... Several months before the request to make a video for “Set It Off” came through, I’d shot some test footage of a friend pole dancing, and loved the look of it... there was definite sexiness to it, but the potential to add a bit of class to the depiction of beautiful, strong women showing off their skills." -- Ryan Staake, Director