Devon Welsh isn't just looking for applause at the end of a Majical Cloudz song. He'll gladly accept it, nod his head a few times, and give the audience a hint of a smile, but for Welsh, the Majical Cloudz live set is about much more than that.
"When you play a show, you want people to feel something," Welsh told Pitchfork's Jenn Pelly in a recent interview. "It's much better to communicate something than for people to just be like, 'Oh this is cool.'"
As Welsh performs -- he's strictly the lead singer of the two-piece group that includes Matthew Otto on synth and sound mixing -- he slowly rotates his gaze throughout the crowd, moving at a snail's pace from left to right and then back again. You won't see him shutting his eyes or staring off into the distance, because his priority is ensuring that each word coming out of his mouth is fully digested by the crowd. He doesn't just casually look out into the crowd to gauge his audience, either. He stares into the eyes of every onlooker, and when his pupils fall on you, it feels like an intimate and intensely personal performance.