In the hands of photographer Phebe Schmidt, everyday objects are set against backdrops that make one do a double take. With a refined and polished style, she highlights ideas of consumerism and stylized beauty through the recontextualization of mundane props as well as the exploration of "plasticity", or the ability of an object to shapeshift with its environment. The resulting works feel curious, having an effect similar to staring at something for so long that it begins to feel unreal by nature, its fine details becoming confusions within the mass of its existence.
"My aim is to draw the viewer in with bright cheesy colours and curious props; on second glance, they realise that something is not quite right -- floating razors or a melting block of cheese often placed together with a profiled product," explains Schmidt, who gathers a number of props specific to each shoot, chosen both for their aesthetic and conceptual values.
12 September, 2014