As soon as something goes up for sale, it ceases to be solely about creativity and becomes a commodity. Nowhere is this more apparent than the much maligned new age genre, with its high ideals and pure intentions. It aims to relax the body, to clear the mind and elevate the spirit. It's somewhat ironic that it would become bland aural wallpaper for high-priced professionals. New age has become about the least cool genre imaginable, doomed to a half-life of Hallmark stores and mall listening kiosks.
Now that vaporwave has taken over as the cynical soundtrack for the global marketplace, new age is due for a reassessment. On I Am The Center: Private Issue New Age Music in 1950 – 1990
, the wonderful Light In The Attic reissue label turns back the clock to a time before new age was merely designed to shift units. To accomplish this, they turn to the world of private press LPs, self-published records by high-minded altruistic individuals, many tracks seeing official release here for the first time.