Year four of REDEFINE's Unofficial SXSW 2014 parties finds us in Austin with some changes: one stage was whittled down to two, with unbelievably excellent results, and we brought in a new collaborator at XRAY.FM! The things that remained constant were the ~1,500 free beers from Dos Equis, good vibes,...

Dear reader, We are Rachel, Vivian, and Gina, three close friends who like to call our friend-force "the Trifecta". In 2011, we commemorated a collectively cathartic year with a zine entitled We Will Outlive Our Current Concerns., filled with highlight reels from our very womanly Google chats. That year and the chats themselves were largely centered around astrology, metaphysical thoughts, pop culture, and relationships -- but for 2013, we're bringing SXSW coverage into our personal lives. Rather than writing up simple show reviews, we hope to present to you an uncensored portrait of our exceptional 3-way mind-meld, as we navigate through the chaos that is SXSW in our own manic, sarcastic, and profound ways. Mostly, we talk about food, document idiosyncrasies, review music... and bring it all home with more talk about food. xoxo, Rachel, Vivian, and Gina
Rachel: People in Austin are so nice! I’d almost forgotten from living in New York for so long. Gina: Portland’s spoiled us; I don’t think I can live anywhere where people aren’t nice. Vivian: I don’t think people in New York are that bad... Gina: Yeah, we’ve had some good convos there. Vivian: It’s just all kinds.

Or see more photos and tag yourself on ORIGINAL PRESS RELEASE SXSW 2011 was the first time REDEFINE has ever attempted to throw a SXSW event. We went big. We booked thirty amazing bands to play two stages at a 22-bedroom vegan co-op called House Of Commons. All party-attending patrons were treated...