10 Jul Matt Goldman’s Air Dancer + Gluekit’s Pop Art For Scion Installation #7
For the seventh installment of Scion’s Art Tour, Matt Goldman — former Senior Art Director for Shepard Fairey’s Studio Number One — has put together a hilariously brilliant video that takes wacky inflatable arm men (that look like ice pops) and sets them to Spanish language dance jams in a way that gives actual personalities to each vocal segment of the song.
About the video, Goldman states:
“Air Dancers was conceived on the first day of a college 3D animation course I would eventually drop a week later. At the time, I was also enrolled in a video class and both were such a heavy load that they couldn’t possibly taken simultaneously. Forced to choose, I shelved the 3D class and Air Dancers with it only to bring it back 8 years later, predictably, as a live-action video. Both parodying and critiquing a (somewhat) bygone pre-recession era of over-produced, low concept music videos, this was a great opportunity to create something fun that glorified limited resources. Embracing the childhood notion that whenever you’re not watching inanimate objects they take on a life of their own, this video is an exploration of what these civic fixtures must all be doing on the holidays when every tire shop, mechanic, and linen outlet is closed and observing.”
Below, Gluekit creates Pop Art, which examines brightly colored inanimate objects, held by hands with brightly colored fingernails, set against brightly colored backdrops, to give a saccharine sweet look at just how still a human hand can hold an object.
As stated in their artist statement:
“Concentrating on things that “pop!” in a variety of ways– our video highlights acts of presentation and interaction using a simplified vocabulary, repetition and bright colors. Aesthetically somewhere between instructional video and infomercial, this work follows our interest in clichés by employing a range of popular video tricks. We were also interested creating a “still life” that moves… ever so slightly.”