Matt Goldman’s Air Dancer + Gluekit’s Pop Art For Scion Installation #7

For the seventh installment of Scion’s Art Tour, Matt Goldman — former Senior Art Director for Shepard Fairey’s Studio Number One — has put together a hilariously brilliant video that takes wacky inflatable arm men (that look like ice pops) and sets them to Spanish language dance jams in a way that gives actual personalities to each vocal segment of the song.

About the video, Goldman states:

“Air Dancers was conceived on the first day of a college 3D animation course I would eventually drop a week later. At the time, I was also enrolled in a video class and both were such a heavy load that they couldn’t possibly taken simultaneously. Forced to choose, I shelved the 3D class and Air Dancers with it only to bring it back 8 years later, predictably, as a live-action video. Both parodying and critiquing a (somewhat) bygone pre-recession era of over-produced, low concept music videos, this was a great opportunity to create something fun that glorified limited resources. Embracing the childhood notion that whenever you’re not watching inanimate objects they take on a life of their own, this video is an exploration of what these civic fixtures must all be doing on the holidays when every tire shop, mechanic, and linen outlet is closed and observing.”

Below, Gluekit creates Pop Art, which examines brightly colored inanimate objects, held by hands with brightly colored fingernails, set against brightly colored backdrops, to give a saccharine sweet look at just how still a human hand can hold an object.

As stated in their artist statement:

“Concentrating on things that “pop!” in a variety of ways– our video highlights acts of presentation and interaction using a simplified vocabulary, repetition and bright colors. Aesthetically somewhere between instructional video and infomercial, this work follows our interest in clichés by employing a range of popular video tricks. We were also interested creating a “still life” that moves… ever so slightly.”

Written by
Vee Hua 華婷婷

Vee Hua 華婷婷 (they/them) is a writer, filmmaker, and organizer with semi-nomadic tendencies. Much of their work unifies their metaphysical interests with their belief that art can positively transform the self and society. They are the Editor-in-Chief of REDEFINE, Interim Managing Editor of South Seattle Emerald, and Co-Chair of the Seattle Arts Commission. They also previously served as the Executive Director of the interdisciplinary community hub, Northwest Film Forum, where they played a key role in making the space more welcoming and accessible for diverse audiences.

Vee has two narrative short films. Searching Skies (2017) touches on Syrian refugee resettlement in the United States; with it, they helped co-organize The Seventh Art Stand, a national film and civil rights discussion series against Islamophobia. Reckless Spirits (2022) is a metaphysical, multi-lingual POC buddy comedy for a bleak new era, in anticipation of a feature-length project.

Vee is passionate about cultural space, the environment, and finding ways to covertly and overtly disrupt oppressive structures. They also regularly share observational human stories through their storytelling newsletter, RAMBLIN’ WITH VEE!, and are pursuing a Master’s in Tribal Resource and Environmental Stewardship under the Native American Studies Department at the University of Minnesota.

View all articles
Notify of

Inline Feedbacks
View all comments
Written by Vee Hua 華婷婷
Would love your thoughts, please comment.x