múm – Toothwheels Music Video (MV of the Week)

This flickering video for “Toothwheels”, a collaboration between múm, Árni Rúnar Hlöðversson and Bruno Granato, visually translates the intent of the record, to “show the juxtoposing of two conflicting meanings, taking advantage of the energy created through the tension of both.” The music video downright electrical, with its blasts of light and luminous accents framing faces and smooth vocals.

As “Toothwheels” begins with a (relatively) hard dance beat and the video flickers with ghostly, strobing visuals, one instantly begins to think, “What the hell happened to the adorable múm that loved to frolick in nature and sing childish songs for adults?”

It seems that they have shed a bit of their sunshine since their 2009 days of Sing Along to Songs You Don’t Know, and their newest record, Smilewound, seems to be a darker and sparser record — though certainly not lacking in the band’s signature use of bizarre percussive sounds, bells, or string arrangements.


 


This flickering video for “Toothwheels”, a collaboration between múm, Árni Rúnar Hlöðversson and Bruno Granato, visually translates the intent of the record, to “show the juxtoposing of two conflicting meanings, taking advantage of the energy created through the tension of both.” The music video downright electrical, with its blasts of light and luminous accents framing faces and smooth vocals.

“Toothwheels” comes from Smilewound, múm’s fourth full-length record, which is out September 2013 on Morr Music.

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Written by
Vivian Hua 華婷婷

Vivian Hua 華婷婷 is a writer, filmmaker, and organizer. As the Executive Director of Northwest Film Forum in Seattle and Editor-in-Chief of the interdisciplinary arts publication, REDEFINE, much of her work unifies her metaphysical interests with her belief that art can positively transform the self and society. She regularly shares human-centered stories through her storytelling newsletter, RAMBLIN’ WITH VEE! In 2020, she will [hopefully] begin production on a comedic Asian-American series entitled Reckless Spirits.

Ask Vivian about MARSHMALLOWS, cuz she's gross... and being tips for being frugal while nomading!

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