Fredrik – Flora Album Cover Art (w/ Designer Interview)

Fredrik – Flora
Record Label
Kora Records

The Artists
Design & Photography
Ola Lindefelt

Mediums & Materials
Photography (FED-2 Ukrainian rangefinder camera, Industar 50 radioactive lanthanum lens, expired Fujichrome Velvia 50 film), Scanner

Photography and digital manipulations merge in style as Fredrik create their own album artwork and full-length video for Flora.


QUOTES FROM:
OLA LINDEFELT, FREDRIK

CREATIVE PROCESS
“In my experience, inspiration comes in many forms from all places. There is not necessary an obvious link between my inspirations and my work. Being inspired from something from a total different genre or different art form is a good way for me to take my own processes in new directions. I could or would never do anything like the Kvelertak cover; however, I’m sure that my fascination with it can take me in many new directions. I’m not fixed on which form you choose to get your idea across. The medium is not what’s important. The longing for expression is of the essence.

“The title of the Flora record came to be from a semi-abstract picture of an artichoke I found on my old phone. It was a tiny picture, so I trought I’d try a reversed processing technique. Using the picture of the artichoke, I photographed the screen with a FED-2 Ukrainian (Leica copy) rangefinder camera, using an Industar 50 radioactive lanthanum lens and expired Fujichrome Velvia 50 film. I photographed the screen on a 45-degree angle to make the character of it less square and more lively-looking. I then scanned the negative and used it for both the front and inner concept.”

RELATED ARTICLES: FREDRIK INTERVIEW ABOUT EXTENDED FLORA MUSIC VIDEO
BELOW: CAMERA USED DURING ART CREATION; PRESS PHOTO WITH SIMILAR AESTHETIC


Written by
Vee Hua 華婷婷

Vee Hua 華婷婷 (they/them) is a writer, filmmaker, and organizer with semi-nomadic tendencies. Much of their work unifies their metaphysical interests with their belief that art can positively transform the self and society. They are the Editor-in-Chief of REDEFINE, Interim Managing Editor of South Seattle Emerald, and Co-Chair of the Seattle Arts Commission. They also previously served as the Executive Director of the interdisciplinary community hub, Northwest Film Forum, where they played a key role in making the space more welcoming and accessible for diverse audiences.

Vee has two narrative short films. Searching Skies (2017) touches on Syrian refugee resettlement in the United States; with it, they helped co-organize The Seventh Art Stand, a national film and civil rights discussion series against Islamophobia. Reckless Spirits (2022) is a metaphysical, multi-lingual POC buddy comedy for a bleak new era, in anticipation of a feature-length project.

Vee is passionate about cultural space, the environment, and finding ways to covertly and overtly disrupt oppressive structures. They also regularly share observational human stories through their storytelling newsletter, RAMBLIN’ WITH VEE!, and are pursuing a Master’s in Tribal Resource and Environmental Stewardship under the Native American Studies Department at the University of Minnesota.

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Written by Vee Hua 華婷婷
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