Fredrik – Flora Album Cover Art (w/ Designer Interview)

Fredrik – Flora
Record Label
Kora Records

The Artists
Design & Photography
Ola Lindefelt

Mediums & Materials
Photography (FED-2 Ukrainian rangefinder camera, Industar 50 radioactive lanthanum lens, expired Fujichrome Velvia 50 film), Scanner

Photography and digital manipulations merge in style as Fredrik create their own album artwork and full-length video for Flora.


QUOTES FROM:
OLA LINDEFELT, FREDRIK

CREATIVE PROCESS
“In my experience, inspiration comes in many forms from all places. There is not necessary an obvious link between my inspirations and my work. Being inspired from something from a total different genre or different art form is a good way for me to take my own processes in new directions. I could or would never do anything like the Kvelertak cover; however, I’m sure that my fascination with it can take me in many new directions. I’m not fixed on which form you choose to get your idea across. The medium is not what’s important. The longing for expression is of the essence.

“The title of the Flora record came to be from a semi-abstract picture of an artichoke I found on my old phone. It was a tiny picture, so I trought I’d try a reversed processing technique. Using the picture of the artichoke, I photographed the screen with a FED-2 Ukrainian (Leica copy) rangefinder camera, using an Industar 50 radioactive lanthanum lens and expired Fujichrome Velvia 50 film. I photographed the screen on a 45-degree angle to make the character of it less square and more lively-looking. I then scanned the negative and used it for both the front and inner concept.”

RELATED ARTICLES: FREDRIK INTERVIEW ABOUT EXTENDED FLORA MUSIC VIDEO
BELOW: CAMERA USED DURING ART CREATION; PRESS PHOTO WITH SIMILAR AESTHETIC


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Written by
Vivian Hua 華婷婷

Vivian Hua 華婷婷 is a writer, filmmaker, and organizer. As the Executive Director of Northwest Film Forum in Seattle and Editor-in-Chief of the interdisciplinary arts publication, REDEFINE, much of her work unifies her metaphysical interests with her belief that art can positively transform the self and society. She regularly shares human-centered stories through her storytelling newsletter, RAMBLIN’ WITH VEE! In 2020, she will [hopefully] begin production on a comedic Asian-American series entitled Reckless Spirits.

Ask Vivian about MARSHMALLOWS, cuz she's gross... and being tips for being frugal while nomading!

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