TOP POPS! Zac Nelson – “Let This Unravel” (Music Video Premiere), The Holydrug Couple

In the new music video for “Let This Unravel”, NYC director Jordan Levie takes a literal cue — “Let this unravel” — and translates it visually, into a seemingly endless spool of yarn which unwinds against an urban backdrop. Yarn has its own modern day significance in creation and craft, but what this visual cue heralds, perhaps unwittingly, is that listening to the music of Zac Nelson is like entering into a global universe of color, where influences are culled from everywhere.

This unraveling spool of yarn brings to mind the weaving loom, which cultures from around the world have utilized for thousands and thousand of years, often turning such materials into dizzying geometric textiles. These textiles, popularly disseminated this day and age from travels to Africa, South America, and Southeast Asia, adorn everyday objects with colors and patterns that we often today associate with the psychedelic — and likewise is the music of Zac Nelson, which allows one to slip in and out of minor psychedelic states under the guise of “pop music”, demented as that interpretation of pop music might be.

With the assistance of ALAK and Biosexual — who we also love, Zac Nelson’s latest album, New Once, is a melting pot of the playful and dynamic, rich with multi-faceted percussion, vocal dissonances, and oh so many layers to unravel. Maybe I’m reading too much into a music video about an spool of yarn — or maybe the hard-to-put-your-finger-on vibe of Zac Nelson’s music just inspires these crazy thoughts. Whatever the reason, New Once drops digitally TODAY and at the end of this month in physical formats, and you should very much give it a listen.

Pre-order it at Styles Upon Styles Records, or digitally via Bandcamp.