Lazerbeak – “Lift Every Voice” Music Video (Interview w/ Director Matt Scharenbroich)

“There is a certain freedom and release associated with this transformational and transcendent state. That release from the boredom and restraints of life can be incredibly uplifting.” — Matt Scharenbroich

Through the years, long-time collaborators and friends Lazerbeak and Minneapolis video artist Matt Scharenbroich have worked together to match their passions with one another’s. In this feature below, we look back at their projects together, and Scharenbroich comments on his latest video for “Life Every Voice”, which is a rippling animated delight that falls downwards through glitter and varying levels of psychedelic intensity.

 

INTERVIEW WITH MATT SCHARENBROICH CONTINUED BELOW

“The falling in the video could be paralleled with that of Alice falling down into the rabbit hole or the sensation of one’s body falling into a dreamy hypnotic state. There is a certain freedom and release associated with this transformational and transcendent state. That release from the boredom and restraints of life can be incredibly uplifting.” — Matt Scharenbroich

 


You and Lazerbeak have worked together quite a few times. How did this artistic collaboration first form, and how closely do you work together to create a final product at this point?

Beak and I have been friends, bandmates, and artistic cohorts since we were both teenagers. We are ancient bros. This most recent collaboration came out of my work on Lazerbeak’s Legend Recognize Legend album artwork and series of music videos I had made for the album. I’m a gigantic fan of everything he makes and always psyched to be a part of the visualization of his epic music.

When the LAVA BANGERS record was nearing its release, Beak approached me about making a video for the song “Lift Every Voice.” In a wonderfully open way, he left the visuals up to me and we worked together loosely from there. I had a basic treatment in mind that revolved around a central figure journeying through the depths of a fantastic planet, and naturally Beak was interested. Our collaboration was casual, the end result is a product nurtured by Beak’s constant suggestion to “…make everything crazier.”

 

What mediums are being used in the music video, and how long did illustration and editing take from start to finish?

The music video was made using a combination of traditional animation techniques and 3-D animation software. The hand-drawn figures were based on video of the movement and gestures of my dancing body, and rotoscoped frame by frame using ink, graphite and watercolor. Using Cinema 4D, a program designed for 3-D modeling and motion graphics, helped speed up the process of creating the backgrounds. However, I was new to this powerful software and the process felt like a toddler trying to operate the Hubble Telescope. The whole project took around two months.

 

“Lift Every Voice” is a very celebratory song, with instruments and visuals to match. What is the concept or theme behind the song, and why does the sparkly man fall downwards though the music sounds so uplifting?

From the moment I first heard this song, it has given me chills. Like all of Beak’s beats, it contains so much joy. It is like a choir of exceptionally funky angels, ushering the listener into a ethereal, majestic celebration. The main character of the video is on this journey. The falling in the video could be paralleled with that of Alice falling down into the rabbit hole or the sensation of one’s body falling into a dreamy hypnotic state. There is a certain freedom and release associated with this transformational and transcendent state. That release from the boredom and restraints of life can be incredibly uplifting. I hope the video translates that joy.

 

Would you agree that there is a resurgent interest in color, synesthesia, and kaleidoscopic music and visuals? If so, why do you suppose that is, and do you think such aesthetic choices have long-term implications?
(Also answered by Luke Wyland and Takafumi Tsuhiya for AU’s “OJ” and “Ida Walked Away” music videos.)

I used kaleidoscopic color, hypnotic, psychedelic visuals to convey the consciousness-shifting joy that “Lift Every Voice” gives this listener. It’s wonderful to open that floodgate and operate in that aesthetic realm. Incredible advances in digital technology, and digital distribution has given artists, filmmakers, and musicians the tools to access wonderful new worlds of imagination and a way to share their unique ideas with the world, instantly. That loop between artist and audience has shortened immensely. It’s an incredible time to be a person working in the arts.

Perhaps the resurgent interest in these psychedelic elements in visual culture might be simply be understood as a way for artists to communicate to the viewer an immediate visual language that we now know through research in neuroscience and quantum physics to be the operating language for the layered, complex and multidimensional visualization of the interior world of the mind and its infinite capacity for creation.

 

Lazerbeak – “Pearly Gates”

Lazerbeak – Wild Life”

LAVA BANGERS is out now on Doomtree Records. More music videos available on Matt’s website.

www.mattscharenbroich.com + www.doomtree.net

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Written by
Vee Hua 華婷婷

Vee Hua 華婷婷 (they/them) is a writer, filmmaker, and organizer with semi-nomadic tendencies. Much of their work unifies their metaphysical interests with their belief that art can positively transform the self and society. They are the Editor-in-Chief of REDEFINE, Interim Managing Editor of South Seattle Emerald, and Co-Chair of the Seattle Arts Commission. They also previously served as the Executive Director of the interdisciplinary community hub, Northwest Film Forum, where they played a key role in making the space more welcoming and accessible for diverse audiences.

In 2017, Vee released the narrative short film, Searching Skies — which touches on Syrian refugee resettlement in the United States — and co-organized The Seventh Art Stand, a national film and civil rights discussion series against Islamophobia. 2022 sees the release of their next short film, Reckless Spirits, which is a metaphysical, multi-lingual POC buddy comedy for a bleak new era, in anticipation of a feature film.

Vee is passionate about cultural space, the environment, and finding ways to covertly and overtly disrupt oppressive structures. They also regularly share observational human stories through their storytelling newsletter, RAMBLIN’ WITH VEE!, and are pursuing a Master’s in Tribal Resource and Environmental Stewardship under the Native American Studies Department at the University of Minnesota.

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